Dry Cleaning Upsells: Using Subscriptions to Boost Sales

Dry cleaning upsells are a lucrative opportunity to level up your business and have the potential to generate year-round, recurring revenue.

In this blog, we’ll explore how offering subscription services can transform your dry cleaning business and boost sales in ways you may not have considered.

In this article, we’ll cover:

What Are Dry Cleaning Subscriptions?

The most profitable dry cleaning upsell is offering your customers subscriptions. Subscriptions are service plans where customers pay a set monthly fee for regular dry cleaning services. Instead of paying per item or visit, customers sign up for a package that fits their needs. For example, a basic plan might include cleaning for 10 shirts per month, while a premium plan could cover unlimited items.

According to Harvard Business Review, subscription services across all industries have grown by 200% each year since 2011, with 15% of online shoppers signing up for one or more subscription services. 

Fun Fact: Consumers who sign up for subscriptions are 67% more likely to remain loyal to a business for over 3 years compared to regular customers!

Why Customers Love Subscription Services

People today are busier than ever. They love anything that makes their lives easier and more predictable. Dry cleaning subscriptions do exactly that! Here’s why customers love them:

How Subscriptions Translate to Dry Cleaning Upsells That Generate Revenue

For dry cleaning business owners like yourself, the benefits of offering dry cleaning subscriptions are huge. The biggest win? Steady, predictable cash flow.

When customers sign up for monthly plans, you know exactly how much money is coming in each month. This makes planning easier for:

Subscription-based services generally achieve retention rates of 40%–45%, which is notably higher than the average retention rates in many traditional industries.

Subscription Plan Options That Work

Creating successful dry cleaning subscriptions doesn’t have to be complicated. Here is an example of a subscription model that has found success:

Subscription Tiers

Price	Offer	Description
75.00	2 bags / Month	Great for Singles
140.00	4 bags / Month	High Volume Singles
300.00	9 bags / Month	Frequent Small Loads
130.00	2 Totes / Month	Excellent for Couples
230.00	4 Totes / Month	Family Friendly
330.00	6 Totes / Month	Large and Active Families
420.00	8 Totes / Month	XL and Active Families
500.00	10 Totes / Month	Don’t Want To Do Laundry!
585.00	12 Totes /Month	Life is Good

The subscription e-commerce market is expected to grow from 326 billion in 2024 to $539 billion in 2025.

Success Stories: Real Businesses Using Dry Cleaning Subscriptions

Let’s look at some real-world examples of dry cleaners who have boosted their sales with dry cleaning upsell subscriptions:

Dublin Cleaners utilizes a service called “Fluff and Fold” using a subscription based model to wash, dry and fold clothes for customers. Using Spot software to streamline the process ensures their subscription service runs efficiently. 

Pride Cleaners uses a handy series of questions that allows the customer to determine what’s the best subscription option for their needs. They offer bronze, silver and gold memberships with discounts.

Setting Up Your Dry Cleaning Subscription Service

Starting a subscription program doesn’t require fancy technology. Here’s how to get started:

Subscriptions with Spot

Subscriptions can be automatically set up using Spot. They can be sold in-store or through configured Subscriptions through your MDCM or CustomerConnect. See the CustomerConnect Mobile and CustomerConnect pages for more information.

With Spot your business can:

The Ultimate Dry Cleaning Upsell: Marketing Your Subscriptions

Upselling with great subscription plans is only helpful if customers know about them! Here are ways to spread the word:

In-Store Promotion

Digital Marketing

Fun Fact: Customers who subscribe to services spend on average 60% more per year than non-subscription customers on additional services from the same business!

Overcoming Customer Hesitation

Some customers might be unsure about committing to dry cleaning subscriptions. Here’s how to address their concerns:

Measuring Your Subscription Success

Once you launch your dry cleaning subscriptions, you’ll want to track how they’re performing. Keep an eye on:

According to a report by KPMG, businesses that regularly review subscription metrics and make adjustments based on data see 27% higher profitability from their subscription products.

Ready to get started? The team at Xplor Spot Dry Cleaning Software is here to help you set up and manage your new subscription service with ease. Book your FREE personalized demo today!

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Boost Sales with Dry Cleaning Upsell Subscriptions 

Dry cleaning upsell subscriptions have proven to be a powerful way for dry cleaning businesses to increase sales, create reliable revenue, and build stronger customer relationships. By offering the convenience and predictability that today’s consumers crave, you can take your business to new heights of success.

As you consider implementing subscriptions in your dry cleaning business, remember these key takeaways:

With the right approach, dry cleaning upsell subscriptions can transform your business from unpredictable peaks and valleys to steady, growing success!